There are a few references that I tend to cite regularly during teaching, even though I can not put all of them in the course pack. Below is a tentative list for those that are interested in further readings.

You might also be interested in a series of videos selected for teaching purposes: http://www.youtube.com/user/ProfCavarretta.

For those having to study the iPropi business plan, you can find a static mirror of the site (including Flash presentation) at: http://cluster010.ovh.net/~cavarret/business/ipropi.com/main.html  

The references below are ordered alphabetically. I put keyword(s) so that you can search the page thematically. Here is the list of keywords used: entrepreneurship; social network

Cialdini, R. B. (1993). Influence : the psychology of persuasion. New York, Morrow: xiv, 320 p.

Classic in influence techniques.

Lanzmann, C. (2002). L'Année des millions. Paris, Jean-Claude Lattès. [entrepreneurship]

In French. A short "fiction" that is interestingly informative about the bubble and investor-entrepreneurs relationship. 

Nearly tacky, but some successful people go to that length in instrumentalizing their life, so better learn about it.